Our Story
How it Began and why you Belong
OUR VALUES
We want everyone to make fitness an ongoing part of their lives. Today, 67% of North Americans do not meet minimum exercise requirements for health. In hopes to create a safe and positive space for more of us, SOUL FUEL commits to these values:
HEALTH over Aesthetics.
PROGRESS over Perfection.
PRESENT over Before/After.
ACCEPTANCE over Judgment
INCLUSIVE over Exclusive.
KINDNESS over Coolness.
JOY over Pain.
SOUL FUEL was founded in 2019 by Fitness Expert MJ SHAW who has been teaching fitness, yoga and dance in Canada and abroad for almost 30 years.
MJ's background is as a professional actor, dancer, and choreographer. Being in that industry since childhood was fulfilling and exciting, but also meant dysmorphic beauty standards, amplified insecurity and sexist scrutiny. The road to recovery involved various forms of therapy, surgeries, fertility treatments, and motherhood in her 40s, resulting in a deeper understanding of the profound power of our amazing bodies. MJ's mission is to share a body positive approach to fitness, welcoming folks of all ages and stages of their fitness journeys, to arrive as they are and move into their power.
More than a gym, SOUL FUEL is a place where we promise kindness, community and fun! We also promise fantastic and varied workouts that will motivate from a place of improving physical, mental and spiritual health.