Our Story

Move with Award-winning Trainers: Experience, Expertise, Education.


We want everyone to make fitness an ongoing part of their lives. Today, 67% of North Americans do not meet minimum exercise requirements for health. Outdated fitness industry stereotypes are partly to blame. In hopes to create a safe and welcome space for ALL of you, SOUL FUEL commits to these values:

ACCEPTANCE over Judgment.

PROGRESS over Perfection.
PRESENT over Before/After.
INCLUSIVE over Exclusive.
HEALTH over Aesthetics.
KINDNESS over Coolness.
JOY over Pain.

Founder: MJ SHAW

Founded by Canadian Fitness Expert MELISSA-JANE SHAW, SOUL FUEL was born out of the desire to create a space where fitness is an act of EMPOWERMENT, of STRENGTHENING from the inside out, of finding JOY in moving your body. 

MJ has been teaching fitness, yoga and dance across North America for over 25 years. Since childhood, MJ was entrenched in environments and industries that were aesthetically-driven, body-dysmorphic and even abusive. After years of working with her body, therapy, recovery, fertility treatments, surgeries, and motherhood in her 40s, she grew a deeper understanding of the real beauty and power of our amazing bodies. MJ’s mission is to share a body positive approach to fitness, welcoming in some 67% of Canadians who do not feel comfortable or confident at the gym.

SOUL FUEL welcomes both fitness gurus and novices alike, where participants feel challenged, but not intimated, no matter where they are in their fitness journey. More than a gym, SOUL FUEL is a place we promise kindness, community and lots of fun! We also promise fantastic and varied workouts that will motivate from a place of improving physical, mental and spiritual health.


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