Our Story

Move with Award-winning Trainers: Experience, Expertise, Education.


We want everyone to make fitness an ongoing part of their lives. Today, 67% of North Americans do not meet minimum exercise requirements for health. Outdated fitness industry stereotypes are partly to blame. In hopes to create a safe and welcome space for ALL of you, SOUL FUEL commits to these values:

ACCEPTANCE over Judgment.
PROGRESS over Perfection.
PRESENT over Before/After.
INCLUSIVE over Exclusive.
HEALTH over Aesthetics.
KINDNESS over Coolness.
JOY over Pain.

Founder: MJ SHAW

Founded by Canadian Fitness Expert MELISSA-JANE SHAW, SOUL FUEL was born out of the desire to create a space where fitness is an act of EMPOWERMENT, of STRENGTHENING from the inside out, of finding JOY in moving your body. 

MJ Shaw (she/her), has been teaching fitness, yoga and dance across North America for 25 years. Since childhood, MJ has been entrenched in aesthetically-driven body-dysmorphic industries. By her 40s, she was transformed by years of endometriosis, fertility treatments and finally motherhood. She surrendered to the power of her body as an amazing tool for moving, inspiring, creating, honouring. MJ’s mission is to impart this body positive approach to fitness, welcoming in some 67% of Canadians who do not feel comfortable or confident at the gym.

SOUL FUEL welcomes both fitness gurus and novices alike, where participants feel challenged, but not intimated, no matter where they are in their fitness journey. More than a gym, SOUL FUEL is a place where everybody knows your name; we promise kindness, community and lots of fun! We also promise fantastic and varied workouts that will motivate from a place of improved health and wellness.

Fitness Reel: 25 years teaching fitness, dance + yoga


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