Our Story
How it Began and why you Belong
OUR VALUES
We want everyone to make fitness an ongoing part of their lives. Today, 67% of North Americans do not meet minimum exercise requirements for optimal health. In hopes to create a safe and positive space for more of us, SOUL FUEL commits to these values:
HEALTH over Aesthetics.
PROGRESS over Perfection.
PRESENT over Before/After.
ACCEPTANCE over Judgment
INCLUSIVE over Exclusive.
KINDNESS over Coolness.
JOY over Pain.
SOUL FUEL was founded in 2019 by MJ SHAW who has been teaching fitness, yoga and dance in Canada and abroad for 30 years.
MJ's background is as a professional actor, dancer, and choreographer. Being in that industry since childhood was exciting, but also hard on the mind and body, with its dysmorphic beauty standards and sexist scrutiny.
After multiple injuries and surgeries, endometriosis and miscarriages, fertility treatments, and finally motherhood in her 40s, MJ gained a deeper understanding of the power of our amazing bodies.
MJ's mission is to encourage everybody at all ages and stages in their fitness journey, to join in community and collective care to: Move Into Your Power.