Our Story

Move with Award-winning Trainers: Experience, Expertise, Education.

Founder: MJ SHAW

Founded by Canadian Fitness Expert MELISSA-JANE SHAW, was born out of the desire to create a space where fitness is an act of EMPOWERMENT, of STRENGTHENING from the inside out, of finding JOY in moving your body. 

Since childhood, MJ worked in the aesthetically driven entertainment and dance industries, constantly needing to measure up to external standards of body dysmorphia and beauty. By her 40s, she surrendered to the real power of her body after being transformed by years of endometriosis, fertility treatments and finally motherhood. She finally saw her body as her own gift for moving her through life, for inspiring, for creating and for loving! MJ made her life’s work building a space to share this renewed fitness and physical outlook with everyone.

This is our story and philosophy - SOUL FUEL welcomes both fitness gurus and novices alike, where participants feel challenged, but not intimated, no matter where they are in their fitness journey. More than a gym, SOUL FUEL is a place where everybody knows your name; we promise kindness, community and lots of fun! We also promise fantastic and varied workouts that will motivate from a place of excitement and overall improved health and wellness.

Fitness Reel: 25 years teaching fitness, dance + yoga


We want everyone to make fitness an ongoing part of their lives. Sadly, 67% of North Americans do not meet minimum exercise requirements for health. Outdated fitness industry stereotypes are partly to blame. In hopes to create a safe and welcome space for ALL of you, SOUL FUEL commits to these values:

ACCEPTANCE over Judgment.
PROGRESS over Perfection.
PRESENT over Before/After.
INCLUSIVE over Exclusive.
HEALTH over Aesthetics.
KINDNESS over Coolness.
JOY over Pain.

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